**1. Executive Summary**

Polkadot’s push to enter the top 5 blockchains by market cap relies on real-world traction—actual usage, growing developer adoption, and global brand visibility. With Inter Miami CF (IMCF) expanding into the newly developed Freedom Park, there is a timely opportunity to elevate Polkadot’s sponsorship beyond mere branding. We propose an on-chain fan engagement platform—free-to-play trivia, rewards, social media incentives, and gamified educational content—tailored to IMCF’s global soccer audience.

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**Key Highlights**

• **Real Usage:** This initiative, built on the Polkadot ecosystem, will drive wallet creation, on-chain transaction volume, and developer engagement.

• **New Fan Adoption:** IMCF fans new to crypto will be onboarded through a simple, free-to-play environment—becoming active Polkadot users.

• **Proven Delivery Team:** A cross-functional group of experts ensures enterprise-grade execution.

• **Regulatory Ease:** No-value tokens mitigate compliance risks. The platform’s architecture is designed with U.S. (CFTC) and international regulations in mind.

• **Milestone-Based Funding (in Stablecoins):** Two separate funding requests for each milestone will be put to community votes for disbursement.

By combining IMCF’s popularity with decentralized blockchain technology, this proposal positions Polkadot for near-term adoption gains and long-term market leadership.

**2. Problem Statement & Opportunity**

**The Problem**

Polkadot’s existing sponsorship of Inter Miami CF provides valuable visibility but lacks substantive on-chain activation. Traditional sports sponsorships seldom leverage core blockchain features (ownership, transparency, tokenization). Without a compelling utility layer, Polkadot misses the chance to convert IMCF’s large fan base—including those flocking to the new Freedom Park—into active Web3 participants.

**The Opportunity**

1\. **High-Volume Use Case:** Trivia to consistently drive engagement and on-chain transactional activity.

2\. **Fan & Community Engagement:** IMCF’s expanded audience offers direct access to potentially millions of new Polkadot users.

3\. **Enterprise-Ready Execution:** The team has a proven track record in delivering large-scale, compliant blockchain solutions.

4\. **Education & Onboarding:** By integrating gamified educational modules, fans become long-term Polkadot participants.

5\. **Tapping Freedom Park Growth:** With IMCF’s move to Freedom Park, Polkadot can become a long-standing, innovative tech partner for this flagship venue, **laying the groundwork for future MLS-wide expansion** of the solution. This not only includes the stadium, but also hotels, restaurants, offices, public spaces and much more.

**3. Solution Overview**

Our solution blends fan engagement tools with robust Web3 infrastructure to maximize adoption:

1\. **Free-to-Play Trivia Games**

• **No-Value Tokens:** Fans predict match outcomes using tokens that have no monetary value, lowering legal complexity and entry barriers.

• **On-Chain Transparency:** All answers and results are recorded on Polkadot-based infrastructure, reinforcing trust and fairness.

2\. **Rewards Platform & Loyalty Program**

• **Points & Redeemable Perks:** Users earn points from correct answers and social engagement; they can redeem these for IMCF- and Polkadot-branded rewards (e.g., suite tickets, signed jerseys, training session access).

• **Team-Supplied Rewards:** Inter Miami CF contributes exclusive experiences (signed Pink Training Kits, press conference passes, etc.), enriching the platform’s reward catalog.

3\. **Social Rewards Integration (Airlyft)**

• **Automated Engagement Tracking:** Social media and referral campaigns feed into on-chain reward mechanisms, incentivizing broader user acquisition and network effect.

4\. **Gamified Educational Content (Easy A)**

• **Progressive Learning Modules:** Fans learn about Polkadot (staking, parachains, governance) through interactive lessons.

• **Rewarding Engagement:** Successful completion of modules grants loyalty points which are redeemed for rewards, fostering deeper ecosystem understanding.

As the system evolves into a revenue generating platform, the team would allocate a 10% net revenue back to the Polkadot treasury to ensure the sustainability of future initiatives of this nature.

**4. Technical Architecture**

1\. **Polkadot Parachain Infrastructure**

• The core logic and tracking will be deployed on the Aventus Network (for rewards) and the Truth Network, an Aventus AppChain (for trivia games).

• High throughput, low fees, and regulatory alignment ensure scalability and user accessibility.

2\. **Backend Trivia & Compliance Layer**

• **Scalable Questions Engine:** Capable of handling thousands—potentially millions—of concurrent answers.

• **Regulatory Compliance:** Using no-value tokens and not offering event outcome based trivia avoids many legal constraints.

3\. **User-Friendly Front-End**

• **Web & Mobile Access:** Simple, intuitive interface for trivia, reward redemptions, and educational modules.

• **Easy Wallet Creation:** Streamlined sign-up flow for newcomers to crypto.

4\. **Social & Education Integrations**

• **Airlyft:** Automates reward distribution for social actions and referrals.

• **Easy A:** Delivers interactive lessons with on-chain proof of completion, awarding tokenized certificates or loyalty points.

**5. Roadmap & Milestone-Based Funding**

We propose two separate funding requests, each contingent on a **community governance vote**. Upon successful completion of each milestone, the next proposal is submitted for approval. All amounts below are in **USDT** equivalents.

**Milestone 1**

**Funding Request:** 300,000 $USDT

**Timeframe:** May 2025

**Deliverables:**

1\. **Free-to-Play Trivia Games** for upcoming IMCF matches, with **No-Value Token Distribution** system fully operational and **On-Chain Tracking** of user accounts and answers via the Truth Network.

2\. **Ongoing Hosting and Maintenance**: ensuring the application is running in the cloud, updating and working as expected as the load increases with more users.

3\. **Project Management** to support the setup and updating of the trivia and the redeemable rewards, the management of the distribution of the rewards and activations with the club.

**Outcome & Success Criteria:**

• **Functional MVP:** A live, publicly accessible platform with active user onboarding and valid answers.

• **Community Governance Vote:** Upon successful MVP demonstration, a new proposal is submitted to release Milestone 2 funds.

**Milestone 2 (Future proposal)**

**Funding Request:**  200,000 $USDT

**Timeframe:** June 2025

**Deliverables:**

1\. **Rewards platform** enabling point redemption for IMCF/Polkadot perks.

2\. **Social Rewards Integration (Airlyft)** with automated tracking of social engagement/referrals.

3\. **Easy A Educational Modules** integrated for Polkadot learning and on-chain rewards.

**Outcome & Success Criteria:**

• **Platform Launch:** At least one fully redeemable reward example (physical or digital perk).

• **Airlyft & Education Integration:** Verified user journeys demonstrating social reward flows and completion of Easy A modules.

**6. Risk & Mitigation**

1\. **Regulatory Risk**

• **Mitigation:** Tokens remain no-value, reducing gambling/securities complexity; the team is experienced in U.S. and international compliance. Also no event outcomes will be offered on the trivia games to not encroach on gambling licence territory.

2\. **Adoption Risk**

• **Mitigation:** IMCF’s global brand and enticing perks encourage participation; integrated social referrals expand reach organically.

3\. **Technical Risk**

• **Mitigation:** Aventus’s proven parachain architecture supports high throughput. The team’s large-scale blockchain deployments reduce downtime risks.

4\. **Budget & Delivery Risk**

• **Mitigation:** Each milestone’s funds hinge on a successful community vote, ensuring transparent accountability.

**7. Team Credentials**

**Alan Vey**

**Field:** Blockchain Entrepreneurship & Technology

• Founder & CEO of Aventus Network, an enterprise-grade blockchain platform.

• Forbes 30 Under 30 (2021) recipient.

• Master’s in AI from Imperial College London; led a $20M ICO in 2017 and has Created AI/Web3 assets valued at over $300M.

**Ben Martin**

**Field:** Sports Marketing & Partnerships

• Formerly with **Manchester United** and **City Football Group**, leading revenue growth and global marketing strategy.

• Led the launch of a multi‑million‑pound retail business at Amazon Tickets in the U.K.

• Expertise in forging high-level partnerships and delivering strong ROI in sports and entertainment sectors.

**Stuart Stott**

**Field:** Media, Journalism & Communications

• Contributed extensively to the **Daily Mail digitisation**, showcasing strong editorial and public-facing communication skills.

• Skilled in media strategy and brand messaging, providing clarity and credibility to project updates.

**Salvatore Esposito**

**Field:** Hospitality, Community Building & Web3 Media

**•** Founder of Bellillo, a hospitality brand with a presence in London, Barcelona, Napoli, and Miami.

**•** Led the partnership between Polkadot and Inter Miami CF, securing the club’s first blockchain collaboration.

**•** Co-Director of The Kus, a Web3-focused content channel amplifying voices and stories from within the Polkadot ecosystem.

**Chris Wade**

**Field:** Blockchain, Client Success & Business Development

**•** Pioneered on-chain sports partnerships via DAO, securing Polkadot+Indy500 and aiding Polkadot+Inter Miami CF.

**•** Directed client success at Bitwave, delivering custom blockchain and accounting solutions for giants like Ripple, Coinbase, and Ava Labs.

**•** Oversaw $183M COVID-19 IT grant for Indiana Department of Health, modernizing systems, leading operations, and hiring 80+ for vital health projects.

**•** Developed the US Navy recruiting tracking database, streamlining enlistment tracking, and created an intranet adopted across all Navy Recruiting Districts.

**8. Expected Outcomes for Polkadot**

1\. **Accelerated Adoption:** Trivia games historically drive strong user activity, leading to more Polkadot wallets and on-chain transactions.

2\. **Mainstream Visibility:** Inter Miami CF’s influence, combined with Polkadot’s technology, captivates a global soccer fan base, especially as the club transitions to Freedom Park.

3\. **Expanded Developer Ecosystem:** A live, large-scale use case on Polkadot (via Aventus) draws additional developers and parachain projects to the ecosystem.

4\. **Scalable Model for MLS-Wide Expansion:** The final product positions Polkadot to negotiate broader adoption across Major League Soccer clubs, potentially expanding usage and brand impact nationwide.

**9. Governance & Community Engagement**

• **Milestone-Based Votes:** Each milestone requires an on-chain referendum. Funds are released only upon successful completion of deliverables.

• **Transparent Reporting:** All progress, budgets, and key metrics are shared for open feedback on Polkadot forums.

• **Community Calls & Demos:** Regular sessions allow stakeholders to guide product improvements and adoption strategies.

• **Future Scalability:** This project’s success will establish a template for additional sports/media partnerships to drive mass adoption of Polkadot.

**Call to Action**

We invite the Polkadot community to support this product-focused, milestone-based initiative. Each funding request—denominated in stablecoins—will detail progress and require on-chain approval.

By merging Inter Miami CF’s fanbase with Polkadot’s decentralized platform, we drive meaningful transaction volume, user growth, and global brand recognition, setting the stage for **MLS-wide expansion** and solidifying Polkadot’s path toward top-5 market cap status.

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Propose and approve a spend of treasury funds.

## Dispatch Origin

Must be [`Config::SpendOrigin`] with the `Success` value being at least
`amount` of `asset_kind` in the native asset. The amount of `asset_kind` is converted
for assertion using the [`Config::BalanceConverter`].

## Details

Create an approved spend for transferring a specific `amount` of `asset_kind` to a
designated beneficiary. The spend must be claimed using the `payout` dispatchable within
the [`Config::PayoutPeriod`].

### Parameters
- `asset_kind`: An indicator of the specific asset class to be spent.
- `amount`: The amount to be transferred from the treasury to the `beneficiary`.
- `beneficiary`: The beneficiary of the spend.
- `valid_from`: The block number from which the spend can be claimed. It can refer to
  the past if the resulting spend has not yet expired according to the
  [`Config::PayoutPeriod`]. If `None`, the spend can be claimed immediately after
  approval.

## Events

Emits [`Event::AssetSpendApproved`] if successful.

#1575 Milestone 1 - Accelerating Polkadot Adoption via Inter Miami CF Fan Engagement

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