Executive Summary:

This proposal requests 1 200 000 DOT (6 × 200 000) to extend the Polkadot Marketing Bounty for six months. Over the past term, the current Marketing Bounty reduced expenditures by 72% - from USD 16.10 M to USD 4.47 M - while maintaining a 4% administrative overhead.

Governance processes saw 128 submissions reviewed and 44 recipients funded across ecosystem projects, agencies, and contractors in over 19 different countries. Strategic allocations to Marketing Infrastructure, Platform Integration, and Innovation delivered a 430% increase in social mentions and a push of services in marketing & communications that involved education, stablecoins & payments, lead generation, brand recognition, broadcasting, product placement and research. 

Key partnerships include BLAST Premier (E-sports) and Serotonin (Full Service Agency) for the APAC region. Additionally, inter-bounty communication channels were established, creating a durable foundation for sustained ecosystem engagement.

Continued funding will underwrite the Polkadot App launch, AssetHub stablecoin initiatives, and further ecosystem campaigns, ensuring disciplined stewardship and measurable impact for all stakeholders.

We are also adding Mark Cachia from Scytale Digital to strengthen our investment strategy and Sergi Mata from Magenta Labs to drive business development outreach.

[The full Proposal can be found here](https://docs.google.com/document/d/1daFXTSEHbKxo2lex_MlAnJHZdHa30JEiECM8MOg5Z6M/edit?usp=sharing)


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#1584 Marketing Bounty Refill May 2025