## **Overview**

This is a revised proposal for the IMCF Rewards Program, the official fan engagement platform for Inter Miami CF (IMCF), powered by Polkadot. Following the community’s rejection of Referendum 1575, we have scaled back the initial scope to focus on onboarding users and leveraging the partnership’s assets to deliver unparalleled fan experiences. This proposal requests $250,000 paid in USDC to cover platform licensing, development, activation, and deployment, with IMCF and MLS support reducing the community’s financial burden. 

**Background**

The original referendum ([https://polkadot.subsquare.io/referenda/1575](https://polkadot.subsquare.io/referenda/1575)) proposed a broader platform, including a predictions market, built with Galactic. The community voted it down, citing concerns over scope and cost. Since November 2024, we have worked with Major League Soccer (MLS) to secure approvals for a blockchain-based fan engagement application. MLS created a new category, “Blockchain Technologies,” recognizing Polkadot’s technological potential beyond finance or crypto. We have now obtained approval to build an application leveraging Polkadot’s blockchain, marking a pivotal moment to act.

We have partnered with Smart Media Technologies (SMT), the industry leader in fan engagement platforms, which has on boarded over 10 million fans for global brands like the Olympics, Manchester City, FIFA, NBA, 49’ers, XGames, Huntington Bank/Live Nation, NY Yankees/NY Life, Visa, and more ([https://www.smartmediatech.io/fan-engagement-solutions](https://www.smartmediatech.io/fan-engagement-solutions)). 

SMT will power the IMCF Rewards Program, ensuring enterprise-grade quality and immediate time-to-value. The SMT fan engagement SaaS platform is a proven turn-key solution that rewards fandom through tokenized rewards and delivers higher ROI for sponsors by enabling Polkadot to easily onboard, engage and reward fans.

## **Revised Scope**

The IMCF Rewards Program will focus on:

* **Onboarding Fans**: Rapid deployment to engage Inter Miami’s global fanbase, leveraging Lionel Messi’s unparalleled reach (third-most-followed person globally).
* **Money-Can’t-Buy Experiences**: Free access to exclusive rewards, such as VIP matchday experiences, player meet-and-greets, and signed merchandise, powered by Polkadot’s blockchain for transparency and security.
* **Scalable Engagement**: A foundation for future features, like fan governance and predictions markets, to be implemented in later phases based on community feedback.

SMT will handle platform development, and IMCF has committed to covering management fees, with additional resource support from the club and MLS, minimizing community costs.

## **Budget**

We request $250,000, allocated as follows:

* **$200,000**: SMT platform licensing and development fees for a fully functional fan engagement app.
* **$50,000**: Activation, user acquisition, and deployment costs to maximize adoption.

This budget covers all upfront costs for the program’s launch and operation through the 2025 season, including IMCF’s playoff run. IMCF retains the option to extend the program into 2026.

## **Strategic Value**

This partnership positions Polkadot as a leader in Web3 fan engagement:

* **Unmatched Exposure**: Messi’s global influence (charges $1-5M per post) amplifies Polkadot’s brand through organic media, training days, and matchday imagery, at no additional cost. Our CPM rates have outperformed.
* **MLS Endorsement**: MLS’s creation of a “Blockchain Technologies” category and approval for this application validate Polkadot’s technological leadership, opening doors to further league partnerships.
* **Scalable Model**: Success with IMCF and SMT, which has onboarded 25 million fans, creates a blueprint for sports clubs, leagues, and entertainment properties to adopt on-chain fan governance and rewards.
* **Ecosystem Synergy**: Polkadot’s ecosystem is thriving—Mythical leads gaming, Hydration dominates DeFi, and Nova secures the wallet space, all funded by the treasury. The IMCF Rewards Program complements these efforts, showcasing Polkadot’s versatility with a high-profile marketing opportunity.

## **Why Now?**

The fan engagement market is shifting to Web3, with clubs and leagues adopting blockchain for governance and rewards. MLS’s approval is a green light to act, and SMT’s expertise ensures delivery. Backed by IMCF’s funding and Messi’s global appeal, this is a low-risk, high-reward chance to showcase Polkadot’s technology. If we delay, another chain will seize this opportunity. The Polkadot ecosystem is ready—gaming, DeFi, and wallets are locked in. Now is the time to leverage the world’s most marketable athlete and a committed club partnership to drive adoption.

## **Risks and Mitigation**

* **Risk**: Community skepticism from the prior referendum’s rejection.
  **Mitigation**: Scaled-back scope, clear budget, and IMCF/MLS support demonstrate fiscal responsibility.
* **Risk**: Adoption challenges.
  **Mitigation**: SMT’s track record (10M+ fans onboarded) and Messi’s appeal ensure engagement. Marketing funds will drive acquisition.
* **Risk**: Future feature creep.
  **Mitigation**: Phased approach prioritizes core functionality, with community input for expansions.

## **Call to Action**

The IMCF Rewards Program is more than an app—it’s a gateway to redefining fan engagement on Polkadot. With MLS approval, SMT’s expertise, IMCF’s support, and Messi’s global reach, we have the partnerships, technology, and vision to lead Web3 innovation. The Polkadot ecosystem is flourishing, and this is our chance to showcase its potential through one of the largest marketing opportunities in sports. Will the community seize this moment, or let another chain claim the future of fan engagement?

Vote to fund the IMCF Rewards Program. Let’s build history together.

As a reminder, the vision for this partnership, which was voted on by the community, has always been to move forward to showcase the technology pending the league's approval of a fan engagement application. That approval has now been secured, Inter Miami CF is engaged and excited about a new way to reach their fans, and we are committed to seeing this initiative through as planned. Watch the original vision here: [<u>https://www.youtube.com/watch?v=vgArBLSbt3o</u>](https://www.youtube.com/watch?v=vgArBLSbt3o)

## **About the SMT Fan Engagement Solution**

The **SMT Fan Engagement Platform** is an enterprise-grade, SaaS-based solution designed to transform passive audiences into deeply engaged fan communities that drive real economic impact. Proven across the world’s most iconic sports brands—including FIFA, NBA, the Olympics, and Manchester City—this platform consistently delivers **10x fan engagement**, setting a new benchmark for how sports organizations activate and monetize their audiences.

### **Enterprise-Grade & Proven at Global Scale**

Trusted by global leaders such as Visa and the International Olympic Committee, SMT’s platform has already **onboarded over 10 million fans**, demonstrating the scale, security, and reliability that top-tier clubs, leagues, and sponsors require. Built to handle the demands of the largest sporting properties, it ensures seamless execution and compliance at every level.

### **Lightning-Fast Deployment**

Unlike fragmented tech stacks that take months to integrate, the SMT platform is built for speed. Clubs and partners like Polkadot can launch a fully branded fan engagement app in **a matter of weeks**. With a **two-click onboarding experience**, fans are immediately immersed—reducing friction and maximizing early adoption.

### **Engaging Fans at Home and In the Stadium**

The platform is engineered to reach fans wherever they are—inside the stadium or across the globe. Its features include:

* **AI-powered discovery feeds** that deliver tailored challenges, content, and experiences, keeping fans coming back day after day.
* **Gamified** quests like AR treasure hunts or having it Polkadot Points in AR with every goal and interactions that build emotional loyalty and deepen the connection.
* A **dynamic marketplace** where fans can redeem their Polkadot Points for **priceless experiences** like VIP matchday access, player meet-and-greets, and exclusive merchandise—turning engagement into unforgettable memories.

### **Purpose-Built for On-Chain and Off-Chain Rewards**

SMT’s flexible architecture supports both **on-chain and off-chain loyalty ecosystems**, making it the perfect bridge between the blockchain-powered Polkadot community and traditional sports fans. Whether rewards are recorded on-chain for transparency or delivered through classic digital mechanisms, fans enjoy a seamless, intuitive experience.

### **From Issuing Points to Driving Profits**

While the immediate focus is on scaling fan engagement through Polkadot Points, this program is also **strategically laying the groundwork for the next phase**: driving **ancillary revenue streams by bringing other IMCF sponsors onto the platform.** This evolution turns the app into a powerful commercial ecosystem—transforming it from a pure cost center into a growth engine that can generate millions in potential profits. A portion of these revenues can flow back to the Polkadot community, helping offset the platform’s costs and demonstrating how on-chain loyalty programs can directly benefit token ecosystems both directly through revenue share and indirectly through token appreciation.

## **Why This Matters for Polkadot and MLS**

By deploying SMT’s proven platform, Polkadot can immediately leverage its investment in the Inter Miami CF sponsorship, driving rapid ROI while showcasing its technology to millions of fans inspired by Lionel Messi’s unmatched global influence. It establishes a scalable model that can extend across the entire MLS and beyond, positioning Polkadot as **the blockchain that powers the future of sports loyalty, engagement, and shared economic upside**.

✅ **In essence:** The SMT Fan Engagement Platform turns passive audiences into active, emotionally connected fan bases—moving from simply handing out loyalty points to generating potential tangible profits that fuel both the club’s ambitions and the broader Polkadot ecosystem.

Interview with CEO Tyler Moebius - Smart Media Technologies - [<u>https://www.youtube.com/watch?v=4\_Vo75apyzc</u>](https://www.youtube.com/watch?v=4_Vo75apyzc)

Co-Founder Reeve Collins - Smart Media Technologies - [https://reevecollins.com/](https://reevecollins.com/)

Propose and approve a spend of treasury funds.

## Dispatch Origin

Must be [`Config::SpendOrigin`] with the `Success` value being at least
`amount` of `asset_kind` in the native asset. The amount of `asset_kind` is converted
for assertion using the [`Config::BalanceConverter`].

## Details

Create an approved spend for transferring a specific `amount` of `asset_kind` to a
designated beneficiary. The spend must be claimed using the `payout` dispatchable within
the [`Config::PayoutPeriod`].

### Parameters
- `asset_kind`: An indicator of the specific asset class to be spent.
- `amount`: The amount to be transferred from the treasury to the `beneficiary`.
- `beneficiary`: The beneficiary of the spend.
- `valid_from`: The block number from which the spend can be claimed. It can refer to
  the past if the resulting spend has not yet expired according to the
  [`Config::PayoutPeriod`]. If `None`, the spend can be claimed immediately after
  approval.

## Events

Emits [`Event::AssetSpendApproved`] if successful.

#1666 Rewards Program Powered by Polkadot

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