This proposal aims to leverage Addressable.io's marketing tool to target social media users with blockchain activity and promote Polkadot (DOT) and Kusamarian content. The goal is to attract new followers and subscribers, enhance audience management, and encourage DOT staking, and voting.

Milestone 2 – Implement Chapter-specific Test Suites.

Milestone 3 – Email Notifications for Accountability Tracking.

Milestone 1.2 – Interface Design and Implementation for Real-time Feedback.

Milestone 1.1 – Online Learning <> Local Environment Integration with Custom Git Server.

amount

beneficiary

- **Problem Statement:** Addressable.io offers a marketing tool to reach social media users linked to blockchain activities, with costs of 15% of ad spends and $800/month for optimizations.
- **Significance:** The proposal aims to discreetly integrate Kusamarian Media into the timelines of users with credible blockchain activity to increase exposure and audience growth.
- **Proposed Solution:** Allocate a budget of $160,000 for ad buying, Addressable.io fees, and Kusamarian asset development to attract new followers and subscribers.
- **Expected Outcomes:** Anticipated outcomes include gaining at least 200,000 new followers and 15,000 YouTube subscribers, enhancing audience management capacity, and developing an app to promote buying, staking, and voting with Polkadot.

#298 Holder-targeted Audience Growth w/ Addressable.io & The Kusamarian

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