**Proponent**  "Campaign Proposal for Polkadot Q2 Marketing Campaigns by Distractive "

**Beneficiary:** Distractive Media - 13YMQVCcnv8LTJv2myvr7fdK84w8tXVtfH6tjFEiduFmWwCD

**Requested Amount:**  $325,000, with the DOT allocation calculated based on the 7-day avg rate when submitting the proposal.

**Short Description:**
Distractive is a web3 marketing agency that’s been funded to serve as a representative for Polkadot in 2024, to help amplify the work being done throughout the Polkadot ecosystem. We’ve put together five campaigns for Q2 that will help shed light on the projects within the Polkadot ecosystem, as well as targeted campaigns that will help onboard new developers, partners, and community members in the space. All references to deliverables on social media and content refer to posts that will originate from the main Polkadot social accounts, as well as the Polkadot website and owned blogs. 

Full proposal including cost breakdown can be found [here](https://docs.google.com/document/d/1IVsUDPbm3D2DhA2L6icrNPfh6sgK6twBJwZZwP-Hwx0)

Look forward to the feedback

-Distractive Crew

Polkadot Q2 Marketing Campaigns by Distractive 

Treasury

This proposal aims to enhance Polkadot's visibility and engagement through five targeted campaigns. The initiative will utilize a mix of organic and paid media across platforms like Twitter, LinkedIn, YouTube, and Reddit. Distractive, a web3 marketing agency, will manage the campaigns, covering media spend, content creation, and marketing expenses.

Management of Polkadot’s 𝕏 Account for the next 6 months. 

amount

beneficiary

- **Problem Statement:** Distractive Media proposes a $325,000 marketing campaign for Polkadot in Q2.
- **Significance:** The campaign aims to highlight Polkadot projects and attract new developers, partners, and community members.
- **Proposed Solution:** Five campaigns to promote Polkadot ecosystem projects and onboard new members.
- **Expected Outcomes:** Increased visibility for Polkadot projects and growth in the Polkadot community.

#685 Polkadot Q2 Marketing Campaigns by Distractive

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