Marketing Proposal for Polkadot: Title Sponsorship at the Crypto AI Summer Conference
Proposer: Lunar Strategy Event: Crypto AI Summer Conference
Date: Early September 2024
Location: Venue: TBC, Lisbon, Portugal
Requested DOT: 10,000 DOT
Contact: Jack Haldorsson, CMO, Lunar Strategy (Telegram: <a href="../user/LunarStrategy" target="_blank" rel="noopener noreferrer">@LunarStrategy</a>
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<a href="https://docs.google.com/document/d/1BfJ_XXZv5I6GNztudR9CJhMqXJtyErjCWWy9SGhtz2g/edit?usp=sharing">FULL PROPOSAL HERE.</a>
We are pleased to announce that we're hosting ''Crypto AI summer'' in Lisbon Portugal. We are proposing that Polkadot becomes the Title Sponsor for the Crypto AI Summer Conference in Lisbon, Portugal, in September 2024.
The goal is to position Polkadot as a leading crypto AI ecosystem. We have already reached out and are in contact with the teams from leading AI &amp; DePIN projects within Polkadot. For 10,000 DOT, Polkadot will receive extensive branding opportunities, including logo placement, a keynote speech slot, premium booth placement, and participation in panel discussions.
The proposal includes pre-event promotions through KOL engagement and PR articles, direct interactions during the event, and post-event coverage to maximise Polkadot's visibility and impact. The sponsorship also features unique elements like a Polkadot-themed bar, exclusive Polkadot side event and exclusive networking opportunities, ensuring sustained engagement and highlighting Polkadot's leadership in AI-blockchain integration.
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Campaign Output
Pre-Event Activities:
KOL Promotion: Initiate a targeted campaign with key opinion leaders in the crypto and tech communities to generate buzz about Polkadot's leading role in AI and blockchain.
PR Article: Publish one PR article in a top-tier publication to set the stage for Polkadot&rsquo;s involvement and insights at the conference.
Logo Placements: Feature Polkadot&rsquo;s logo prominently on the event website, registration page, and all pre-event promotional materials.
During-the-Event Activities:
Keynote Speech: A prime slot for a keynote speech to highlight strategic visions and technological innovations.
Panel Discussion Participation: Inclusion in panel discussions to debate and share insights on critical AI and blockchain topics.
Premium Booth Design: A well-positioned booth at the venue, outfitted with advanced design and lighting to showcase Polkadot&rsquo;s projects and technologies.
Workshop/Tech Talk Slot: Conduct a specialised session or workshop to delve deeper into Polkadot&rsquo;s contributions to AI in the blockchain sphere.
Logo and Branding Placement: Ensure Polkadot&rsquo;s logo is visible on all attendee badges, printed materials, event lanyards, and attendee bags. Exclusive Networking Dinner: Invitation to an exclusive dinner with speakers, VIP attendees, and top industry leaders for high-level networking.
Stakeholder Engagement: Extend special invitations to the Polkadot Web3 Foundation and Parity, ensuring the presence of key figures in the Polkadot ecosystem. The conference will also feature discussions on significant collaborations such as Origin Trail and Phala Network, underlining the comprehensive scope and innovative spirit of the Polkadot community. Polkadot Bar and Drink Activation: Set up a Polkadot-themed bar during the main event, serving the signature 'Polkadot Pink Drink.' This bar will promote interactions through a unique incentive &mdash; attendees downloading the Polkadot wallet receive a free drink, encouraging engagement. Post-Event Activities:
PR Articles: Publish two additional articles in leading publications to recap the event highlights and Polkadot&rsquo;s contributions. Tier 1 Media Interview: Secure an interview with a top-tier media outlet to discuss Polkadot&rsquo;s impact and forward-looking strategies unveiled at the conference. Custom Video Interview: Produce and share a custom video interview featuring Polkadot&rsquo;s leadership or prominent team members, to be distributed across event and Polkadot&rsquo;s channels.
Inclusion in Post-Event Press Releases: Feature Polkadot prominently in all post-event communications and press releases, ensuring media coverage that reflects their pivotal role at the conference.
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We've recently hosted an X spaces with Mario Nawal, one about AI in the Polkadot ecosystem which is a narrative that we're currently amplifying on in marketing: <a href="https://x.com/i/spaces/1YpKkwEpzBBKj">https://x.com/i/spaces/1YpKkwEpzBBKj</a>
Let me know if you have any questions, Thanks, Jack Haldorsson TG (@jacklunar)

Marketing Report: Ecosystem growth campaigns by Lunar Strategy
In the crypto space, there is a time to build, and there is a time to put the spotlight on what has been created within the ecosystem.
Right now, in the bull market, is the time to showcase the great projects, builders, and an activity taking place in the Polkadot ecosystem.
We are excited to submit our first marketing transparency report from the initial campaigns that Lunar Strategy launched for Polkadot&rsquo;s ecosystem growth.
In the report, we provide details of various aspects of the campaigns, including some examples.
📌 Here you can see the full campaign report: <a href="https://pitch.com/v/marketing-transparency-report-qn8thw">https://pitch.com/v/marketing-transparency-report-qn8thw</a>
Our approach to influencer marketing
We use metric tools like Social Blade to evaluate the followers&rsquo; quality of the KOLs.
This is done to ensure that the investment is worth it since the number of followers does not always indicate that their promotions are worth more.
We are working to find KOLs that have genuine engagement and are primarily focused on creating educational content in various forms.
In our campaigns, we mainly measure:
<ul>
<li>Engagement levels</li>
<li>Type of content</li>
<li>CPM</li>
</ul>
<span style="font-family: Poppins, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration- display: inline !important; float: none;">This tracking process also takes into account different tiers of KOLs.
Tier-1 and tier-2 KOLs, whose posts kick off the campaign, usually take a premium price.
Then, we amplify with lower-tier KOLs to get a better CPM at a more affordable price, meaning that each campaign is cost-effective.
We evaluate the collaborations based on the quality of the content, reach, and CPM.
Our team creates monthly collaboration plans based on the results from previous campaigns after reviewing and analysing such metrics as comments, likes, and reposts to understand their influence better and stay agile with our strategies.
Finally, we negotiate long-term deals for Polkadot with the influencers proven to be the most effective.
Main KOLs
The benefit of the main KOLs is that they bring validation, voice, and opinion. Even if you do not like them personally, they have a cult following who listens.
By having them talk about the ecosystem/project, we get more people talking about it organically. These KOLs charge a premium, but you also get a premium quality of content and association with the most authoritative voices in the space.
Amplification KOLs
The amplification KOLs boost important posts at a cheaper CPM than the main KOLs. These guys are good, as they also have a reputable voice but a smaller audience.
This means we can use collaborations with them in quantity to amplify the big news from the Polkadot ecosystem as well as the main KOLs&rsquo; posts at a cheaper CPM cost.
These are mainly some DeFi researchers, educators, and smaller content creators.
An example is the Altcoin daily post, which initially had 170k views. Once our amplification army had gone live, it had over 500k views.
If you have an influencer/KOL that you want to nominate, then feel free to email: <a href="mailto:Jack@lunarstrategy.com">Jack@lunarstrategy.com</a> with the subject: &ldquo;Polkadot Influencer Nominate:&rdquo;
We will make sure to review and reach out to that influencer to see if we can broker a deal with this person.
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Some of the best-performing posts from the campaign:
<a href="https://x.com/coinbureau/status/1747944017705279927?s=20">https://x.com/coinbureau/status/1747944017705279927?s=20</a>
<a href="https://twitter.com/rovercrc/status/1748029721420386444">https://twitter.com/rovercrc/status/1748029721420386444</a> <a href="https://twitter.com/CryptoMichNL/status/1748623739309236446">https://twitter.com/CryptoMichNL/status/1748623739309236446</a> <a href="https://twitter.com/Ashcryptoreal/status/1746933361497485515">https://twitter.com/Ashcryptoreal/status/1746933361497485515</a>
<a href="https://www.youtube.com/watch?v=kgUQWF3lmnI">https://www.youtube.com/watch?v=kgUQWF3lmnI&nbsp;</a>
Free goodwill posts from influencers:
<a href="https://twitter.com/Ashcryptoreal/status/1729418991326634086?s=20https://twitter.com/TedPillows/status/1743004264060833892?s=20">https://twitter.com/Ashcryptoreal/status/1729418991326634086?s=20https://twitter.com/TedPillows/status/1743004264060833892?s=20</a> <a href="https://twitter.com/Ashcryptoreal/status/1733379725920178362?s=20">https://twitter.com/Ashcryptoreal/status/1733379725920178362?s=20</a>
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Why Lunar Strategy?
We are a leading European KOL/Influencer marketing firm in the space since 2019 and worked with 500+ influencers on X (Twitter) and YouTube. We have been running ecosystem growth campaigns for other leading ecosystems in the past.
Currently, we have 4 team members from our agency working on creating narratives, creating content, negotiating deals, signing contracts, reviewing/approving content, reporting and reviewing the data, and engagement.
Lunar Strategy has also built strong relationships with multiple key parties within the Polkadot ecosystem. This gives us feedback on narratives and storytelling while improving our marketing initiatives.
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Whats next for Polkadot ecosystem growth?
The Polkadot community wants to hold influencers and agencies accountable for the work and investment that the Polkadot community is doing in them. Therefore the marketing bounty board was created.
You can submit proposals here: <a href="https://docs.google.com/forms/d/e/1FAIpQLSfzYzY8wNxCxzoQqpFXr8trf7MWKvVPS62Gr7Mm3tydbiKsDg/viewform">https://docs.google.com/forms/d/e/1FAIpQLSfzYzY8wNxCxzoQqpFXr8trf7MWKvVPS62Gr7Mm3tydbiKsDg/viewform</a>
This process involves a group of agencies and marketers who will review and evaluate proposals, focusing on their potential value to the Polkadot ecosystem in both the short and long term.
Proposals will then be approved or rejected based on these evaluations. After approval, the marketing bounty will hold agencies accountable for their delivery and reporting, ensuring that marketing investments are executed as proposed.

Marketing Report: Ecosystem growth campaigns by Lunar Strategy

General

amount

beneficiary

- **Problem Statement & Audience:** Establishing the Polkadot Community Foundation to represent tokenholder interests off-chain, managed by DOT holders via Polkadot OpenGov, targeting the Polkadot community.
- **Significance:** Bridging the gap between decentralized protocols and the centralized world, enhancing governance, legal compliance, and operational efficiency for Polkadot.
- **Proposed Solution:** Incorporate the Foundation in the Cayman Islands to manage off-chain assets, legal contracts, fiat payments, and service providers, expanding the treasury's utility.
- **Expected Outcomes:** Enabling Polkadot governance to manage real-world activities, enhancing community oversight, and fostering growth and diversification of the ecosystem.

#820 Title Sponsorship at the Crypto AI Summer Conference

No Active Proposals