**Proponent:** (IBC Group (Mario Nawfal)): 14j9cWtbvYid754crk6ieQABGYHtGZozzeavT1jc11bt32ZM 

**Date:** 23rd November, 2023

**Requested DOT:** 47,837 DOT (USD $250,000) (Rate: $5.226 / DOT based on an EMA7 rate on Subscan on 23rd November, 2023)


**Short Description:**
Out Media assets and team of Marketing experts can help Polkadot with Brand awareness leveraging **2.5B Impressions a month** and 5-15 Million weekly listeners on the biggest X (Twitter) space in the world hosted on the account @MarioNawfal, user acquisition and positioning organically with our unique “show” approach that highlights the value of projects and positions key project representative in front of vast audience. 

Full proposal can be found **[here](https://drive.google.com/file/u/2/d/1-hIPNsxNwh_HGlwChMOtV-q2_EuSJ7q4/view?usp=sharing)** 👈

**About Us:**
IBC, a prominent consulting agency turned incubator/accelerator/investor since 2017, has been a key player behind over 250 major projects. With strong partnerships with top-tier VCs and direct ties to leading exchanges/launchpads, IBC, led by respected founder Mario Nawfal, has significant influence in the industry. Nawfal, a widely respected figure in both crypto and business, hosts The Roundtable, the largest Twitter space with millions of weekly listeners, featuring notable guests like Elon Musk, Hunter Biden, and other influential figures.

![image](https://i.ibb.co/r5dGCcX/13713-bobwazneh-1700768470639.png)



**Problem:**
We want to educate the community about what polkadot boost brand awareness, and get more users to visit the website while the market is on the rise. Our plan is to take advantage of the market momentum and attract as many new users as possible using organic approach.

**Scope of Work:**

Cooperation Proposal – Roundtable Positioning & Shoutouts 3 Months

• Logo positioning on http://roundtable.live website for 3 months

• 3 Private Twitter Space on Mario Account (without other sponsors)

• 6 Private Twitter Space on Roundtable Account (without other sponsors)

• 4 Twitter Space on Roundtable Account (with other sponsors)

• Shoutouts / Mentions during events for the whole period without participation (min. 15)

• 8 Standalone Tweets from IBC owned account (not Mario and upon approval from IBC)

• Implement a mass-scale, intent-based outreach strategy on social channels like Telegram and
Discord. Craft concise messages that capture the essence of the program's benefits 


**Milestones:**
1.	Input phase or preparation for the actual work For the X spaces: 

a.	Gather detailed information about Polkatot's goals, target audience, and key messaging.
while having you fill this form: https://form.asana.com/?k=vCa2spkXzRLKUAwPsVD03Q&d=13293937092945 

b.	Logo Positioning on Website:Collaborate with Polkadot to obtain the logo and any specific guidelines for its positioning on the http://roundtable.club website.

c.	Twitter Space Planning: Work with the client to identify preferred dates and topics for the private Twitter Spaces on both Mario and Roundtable accounts. Decide on the topic and targeted speakers to invite. 

d.	Speaker outreach and preparing structure/preliminary agenda. 

e.	Call between Hosts and Polkadot team to best understand how to represent them

f.	Event Shoutouts and Mentions: Coordinate with the client to compile essential information for shoutouts during events, ensuring alignment with the overall messaging strategy and CTA. (call to action)

g.	Twitter Account Tweets: Aligning with Polkadot for the 8 standalone tweets from the IBC-owned account, ensuring they align with the brand and campaign messaging.

h.	Social Media Outreach Strategy: Develop a comprehensive plan for the mass-scale, intent-based outreach strategy on platforms like Telegram and Discord. This includes identifying target groups, crafting compelling messages, and obtaining client approval.


2.	Output phase or actual work phase for the X spaces:
                        

a.	Logo Placement on Website: Implement the agreed-upon logo positioning on the http://roundtable.club website and ensure it meets the client's satisfaction.

b.	Private Twitter Spaces:Host the agreed-upon number of private Twitter Spaces on both Mario and Roundtable accounts, ensuring no other sponsors are involved as specified.

c.	Twitter Spaces with Other Sponsors: Organize and moderate the agreed-upon number of Twitter Spaces on the Roundtable account with other sponsors, maintaining a seamless and professional experience.

d.	Shoutouts and Mentions: Execute the planned shoutouts during events, making sure they align with the messaging strategy. Additionally, mention the project during relevant Twitter Spaces without direct participation.

e.	Standalone Tweets: Post the dedicated 8 standalone tweets from the IBC-owned account, adhering to the established schedule and obtaining any necessary feedback for adjustments.

f.	Social Media Outreach: Activate the intent-based outreach strategy on social channels, disseminating crafted messages to the identified groups on platforms like Telegram and Discord. Throughout both phases, maintain open communication with the client, providing regular updates, and making adjustments as needed based on client feedback and emerging trends.



3.	Closing phase:


a.	Sign offs - conclude the project activities

b.	Deliverables - work on the project deliverables


c.	Final report - compile a series of metrics to display how successful  the project was and lessons learned

d.	 Launch/publish/hand over the finished project

e.	Closing the project - communicating with the stakeholders and providing the Final report


3 Months Plan for the Ads, schedule and timeline for the Roundtable / Mario spaces to be discussed with Polkadot, preparation for the space ideally needs 1-2 weeks after it’s been booked.

**Basic Timeline:**

Preparation & Setup: 1-2 Weeks


Implementation: 3 Months


Final report: 1 week


Total time: 3 months and 2 weeks



**KPI to expect from the spaces:**

 -Spotlight space on Mario's Twitter account (per one space):
Minimum Impressions for Pinned Space Tweet: The Contractor shall strive to achieve a minimum of 400,000 impressions for the pinned space tweet during the specified duration.
Minimum Impressions for Sponsor Tweet: The Contractor shall endeavor to achieve a minimum of 180,000 impressions for the sponsor tweet during the specified duration.
Minimum Live Listeners: The Contractor shall aim to attract a minimum of 4,000 live listeners during the live session.
Minimum Replays/Total Listeners within the Week: The Contractor shall work towards a minimum of 240,000 replays or total listeners within the week following the live session.
Website Visits Generated from Tweet Link: The Contractor shall target a minimum of 1,800 website visits generated from the link attached in the tweet.

- Spotlight space on The Roundtable's Twitter account (per one space):
Minimum Impressions for Pinned Space Tweet: The Contractor shall strive to achieve a minimum of 200,000 impressions for the pinned space tweet during the specified duration.
Minimum Impressions for Sponsor Tweet: The Contractor shall endeavor to achieve a minimum of 90,000 impressions for the sponsor tweet during the specified duration.
Minimum Live Listeners: The Contractor shall aim to attract a minimum of 2,500 live listeners during the live session.
Minimum Replays/Total Listeners within the Week: The Contractor shall work towards a minimum of 55,000 replays or total listeners within the week following the live session.
Website Visits Generated from Tweet Link: The Contractor shall target a minimum of 800 website visits generated from the link attached in the tweet.

Polkadot acknowledges that these minimum targets are goals, and actual results may vary based on factors such as audience engagement, market conditions, and other variables. The Contractor will make reasonable efforts to achieve or exceed these targets, but no specific outcomes are guaranteed.


**Reporting:**

-The IBC team will be responding to Polkadot in less than 24h 

-Clear line of communication in a Group or e-mail chain whatever means of communication Polkadot prefers 

-Explicit report once each month is done 



**Team:**

Team member: Bob Wazneh

Email: bob@ibcgroup.io

Position: General Manager / Partner / Fund Manager



Team member: Mona Bourges 

Email: mona.b@ibcgroup.io

Position: Operation Manager



Team member: Nedyalko Nedyalkov

Email: nedyalko.n@ibcgroup.io

Position: Head of Partnerships 


**Why Polkadot?**

While Polkadot community reached out to us directly for a collaboration, Polkadot has been on our radar for quit a long time, we’ve been keeping up with your accomplishments and are looking forward to working together


**Problem Statement and Audience:**
- The problem is to educate the community about Polkadot and attract new users to the website during a market upswing.
- The intended audience is the Polkadot community and potential new users.

**Significance:**
- The proposal aims to leverage media assets and a team of marketing experts to create brand awareness for Polkadot.
- The proposal offers a unique "show" approach to highlight the value of projects and position key project representatives in front of a large audience.

**Proposed Solution:**
- The proposal includes logo positioning on the Roundtable website, private Twitter Spaces on Mario and Roundtable accounts, shoutouts during events, standalone tweets, and a mass-scale outreach strategy on social channels.

**Expected Outcomes:**
- The expected outcomes include increased brand awareness, user acquisition, and organic positioning for Polkadot.
- The proposal aims to generate 2.5 billion impressions per month and attract 5-15 million weekly listeners on Twitter.

#549 Supercharge Polkadot's Brand: Collaborative Partnership with (Mario Nawfal) IBC Ventures