This proposal aims to surface meaningful on-chain metrics and protocol developments, distributing findings to a wide audience including 350,000 subscribers and users of major traditional research platforms like the Bloomberg Terminal, S&P Capital IQ, and Refinitiv. The proposal addresses the crypto industry's need for comprehensive research and analytics to inform stakeholders, facilitate informed decision-making, and enhance transparency.

amount

beneficiary

Problem Statement:
- Unchained, a leading crypto media news outlet, aims to build brand awareness for the Polkadot ecosystem and educate the market on its benefits.

Significance:
- Unchained has a tech-savvy, affluent, and young audience, making it an ideal platform to reach potential users and investors in the crypto space.
- Unchained has a large following, with over 25 million podcast downloads and 1.5 million views on YouTube videos.

Proposed Solution:
- Unchained will collaborate with Polkadot to promote the ecosystem through podcast sponsorships and sponsored articles on their website.
- Podcast sponsorships include pre-roll and mid-roll ads, as well as links in show notes, reaching a wide audience across various platforms.
- Sponsored articles will be published on the Unchained website, shared on social media, and featured on the homepage for increased visibility.

Expected Outcomes:
- Increased brand awareness for the Polkadot ecosystem among Unchained's tech-savvy and affluent audience.
- Education of the market on the benefits of leveraging Polkadot for various use cases.
- Potential growth in user adoption and investment in the Polkadot ecosystem.

#576 Unchained (by Laura Shin) X Polkadot - Sponsorship Proposal

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