Polkadot Branding and Differentiation Partnership with Cointelegraph
 Proponent: Cointelegraph Wallet address: <span style="font-family: system-ui, sans-serif; font-size: 12px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre; background- text-decoration-thickness: initial; text-decoration-style: initial; text-decoration- display: inline !important; float: none;">1k5ddMCPuLbu9Hax12EdKRmPwGigUKQW1ab6tRAWPxKygRF 
Requested DOT: 43,946 ($294,000). This is based on the $6.69 / DOT exchange rate as of Jan. 24, 2024. 
 Short description: 
We are looking to secure Polkadot Community&rsquo;s support to fund an extensive year-long brand awareness campaign on Cointelegraph with a series of educational articles, interviews, and live broadcasts with guests proposed by the community. 
About us: We are Cointelegraph, the most prominent Blockchain and Web3 media platform, serving our readers since 2013. Our coverage enables enthusiasts, entrepreneurs, degens, decentralized communities, crypto fans, and fiat enjoyers to access the latest news and educational content about crypto across more than 5 platforms and in more than 10 languages. 
We&rsquo;ve more than 8M unique monthly users on cointelegraph.com and 23M monthly users combined, including our regional websites. With an active base of 3M+ subscribers on social media, our audience can access content in written articles, podcasts, extensive research reports, X Spaces and AMA Livestreams, weekly reports, and daily memes!&uml;. Our goal is to help Polkadot&rsquo;s Community and Web3 Foundation not only increase brand awareness and traction, it is also to differentiate Polkadot and educate enthusiasts about true multi-chain approach and moving data without boundaries. 
Deliverables: 12 x Native Cointelegraph Articles: enabling Polkadot to be always visible and present on Cointelegraph on a monthly basis. We&rsquo;d like to let the community and representatives of the Polkadot community choose the format and outline of each article so it coincides with ongoing progress and development. More on the available formats here (<a title="https://docsend.com/view/uncykat35kbckjuy" href="https://docsend.com/view/uncykat35kbckjuy" target="_blank" rel="noopener">https://docsend.com/view/uncykat35kbckjuy</a>) in our detailed proposal explaining the offered media products. These articles will be permanently available on Cointelegraph. 
Timing: a Native Article will be published once every month and promoted with social media shares across the first month after publication and before the next article is published. 
4 x AMA Livestreams on X / X Spaces with key people from the ecosystem: Wrapping up each quarter by talking about important topics, progress, and future outlook for Polkadot on Cointelegraph&rsquo;s X account with 2M subscribers. Join these broadcasts and ask questions live, invite your friends, and tune in for more. Each broadcast will come with a recap article that&rsquo;ll go live on the main page at cointelegraph.com at the same time the live session airs. Moreover, we&rsquo;ll boost the visibility with a cadence of 3 X announcements and by sharing the broadcast over Telegram and Facebook. 
Timing: a live broadcast will be conducted at the end of each quarter of 2024 or may be done earlier per Polkadot community&rsquo;s or representatives&rsquo; request.
 12 x Social Media Shares:
Each article that we publish will be shared across our X, Telegram, Facebook, and Newsletter channels to 3M+ total audience to boost visibility and garner 6-figure impressions counts. 
Timing: social media share are scheduled during the first month after a Native Article is published. Exact timing of social media shares is determined by Cointelegraph&rsquo;s social media marketing team to optimize for better results. 12 x Article Promo Boost: Each article will be pinned once on our main page for 24 hours and also added to the related news section for 1 week. This way we make sure nobody misses out on the content about Polkadot. 
Timing: done within 1 week after a Native Article is published.
 Value to Polkadot: We expect 225k+ total reads for this campaign with an average engagement time of 1+ minute on every article, 4.9M impressions total on social media shares, 30k+ views of our live broadcasts, 1.4M unique users in audience reach, and a lasting track of educational content about Polkadot that&rsquo;ll remain forever available on Cointelegraph. 
Reporting: 
We will submit quarterly reports via docsend links featuring the total number of views, average time spent on article pages, social media shares impressions, clicks, and unique audience reach for the media products offered.&nbsp; 
Team: 
Business Operations Manager
Paul Shilton
paul_s@cointelegraph.com 
Business Development Manager&nbsp;
Vlad Siurmakov vlad@cointelegraph.com
 Link to the full proposal: <a href="https://docsend.com/view/uncykat35kbckjuy" target="_blank" rel="noopener">Link</a>
&nbsp;

Problem Statement:
- The Polkadot Community is seeking funding to support a year-long brand awareness campaign on Cointelegraph to increase brand awareness and educate enthusiasts about Polkadot's multi-chain approach.

Significance:
- Cointelegraph is a prominent blockchain and Web3 media platform with a large audience, providing an opportunity to reach a wide range of crypto enthusiasts.
- The campaign aims to differentiate Polkadot and increase traction for the project.

Proposed Solution:
- The campaign includes 12 native articles on Cointelegraph, 4 AMA livestreams, 12 social media shares, and article promotion boosts to increase visibility and engagement.

Expected Outcomes:
- The campaign expects to achieve 225k+ total reads, 4.9M impressions on social media, 30k+ views of livestreams, and 1.4M unique users in audience reach.
- The educational content about Polkadot will remain permanently available on Cointelegraph.

#619 Polkadot Branding and Differentiation Partnership with Cointelegraph