THE PROPOSAL
After a successful proof of concept, we are ready to take over the city of Berlin with our Polkadot branded taxis.
With a population of 3.85M people, Berlin is a major hub for startups and tech companies as well as the home of the B&ouml;rse Berlin aka Berlin Stock exchange.
Advertising blockchain technology is widely accepted in Berlin and we have secured an agency with plenty of experience deploying campaigns in this field.
 THE CAMPAIGN
3 Months in duration
70 taxis branded with the Polkadot name, logo and QR code which will lead directly to <a href="polkadot.network">polkadot.network</a>
70 taxi headrest plaques located inside the vehicle with the same attributes as above.
Tentative start date of March 8th, 2024. *Upon completion of the campaign, we will have the option to renew for another 3 months without the cost of re-branding the vehicles. AD GROUPS &amp; TARGET DEMOGRAPHICS
Tech Companies / Startups Conference Attendees - Devops Days, AWS Summit, Dappcon 2024 will all be taking place during this timeframe General Public THE ASK We are requesting a total of 11,250 DOT at a price of $6.24 (100SMA) to cover the following: AD Campaign - 7820 DOT Graphic Design 225 DOT GST 12% (Goods &amp; Services Tax, Canada) 965 DOT Agency Fee 1355 DOT Maintenance Fee 450 DOT Incidentals / Misc 435 DOT CONCLUSION &amp; NEXT STEPS Upon approval of this proposal, funds will be immediately converted to USD / EUR in order to pay the vendors for their services. For any reason the project does not move forward, distributed funds will be returned to the treasury where applicable. 
&nbsp;
Let us build the future of IRL Polkadot Advertising together and raise awareness around the world. Sincerely, CultureDot COMMUNITY NOTES
Berlin Taxis Proof of Concept - <a style="text-decoration: none;" href="https://twitter.com/CultureDot1/status/1745517910771069207"><span style="font-size: 11pt; font-family: Arial,sans-serif; background-font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">https://twitter.com/CultureDot1/status/1745517910771069207 </a>Graphics by Pablo Kusama aka @MrKusama Proposal by Juba K / Mike B of CultureDot aka @CultureDot1
Proposer ID - 15wuStiU3csCRdJgbztubxFFSpsdhRApUzmKWtBderKtd43G MultiSig ID - 158sHoKeq7ZesHMLcp2MkxFQpd7caEW6Rcy1md3AK1fuX8ak
&nbsp;
<img src="https://i.ibb.co/cw5dH4F/BERLIN-TAXI.png" alt="" width="640" height="447" />

**THE PROPOSAL**

After a successful proof of concept, we are ready to take over the city of Berlin with our Polkadot branded taxis.

With a population of 3.85M people, Berlin is a major hub for startups and tech companies as well as the home of the Börse Berlin aka Berlin Stock exchange.

Advertising blockchain technology is widely accepted in Berlin and we have secured an agency with plenty of experience deploying campaigns in this field.

**  
THE CAMPAIGN**

3 Months in duration

70 taxis branded with the Polkadot name, logo and QR code which will lead directly to [polkadot.network](polkadot.network)

70 taxi headrest plaques located inside the vehicle with the same attributes as above.

Tentative start date of March 8th, 2024.  
  
**\*Upon completion of the campaign, we will have the option to renew for another 3 months without the cost of re-branding the vehicles.  
  
****AD GROUPS & TARGET DEMOGRAPHICS**

Tech Companies / Startups  
**Conference Attendees - Devops Days, AWS Summit, Dappcon 2024 will all be taking place during this timeframe  
General Public  
  
****THE ASK**  
We are requesting a total of 11,250 DOT at a price of $6.24 (100SMA) to cover the following:  
AD Campaign - 7820 DOT  
Graphic Design 225 DOT  
GST 12% (Goods & Services Tax, Canada) 965 DOT  
**Agency Fee 1355 DOT  
Maintenance Fee 450 DOT  
Incidentals / Misc 435 DOT  
  
****CONCLUSION & NEXT STEPS**  
Upon approval of this proposal, funds will be immediately converted to USD / EUR in order to pay the vendors for their services.  
For any reason the project does not move forward, distributed funds will be returned to the treasury where applicable.

Let us build the future of IRL Polkadot Advertising together and raise awareness around the world.  
Sincerely,  
CultureDot  
  
**COMMUNITY NOTES**

Berlin Taxis Proof of Concept - [https://twitter.com/CultureDot1/status/1745517910771069207  
](https://twitter.com/CultureDot1/status/1745517910771069207)Graphics by Pablo Kusama aka @MrKusama  
Proposal by Juba K / Mike B of CultureDot aka @CultureDot1

**Proposer ID - 15wuStiU3csCRdJgbztubxFFSpsdhRApUzmKWtBderKtd43G  
MultiSig ID - 158sHoKeq7ZesHMLcp2MkxFQpd7caEW6Rcy1md3AK1fuX8ak**

![](https://i.ibb.co/cw5dH4F/BERLIN-TAXI.png)

Problem Statement:
- The problem is the lack of awareness and visibility of Polkadot in Berlin, a major tech hub with a population of 3.85M people.

Significance:
- Berlin is home to many startups and tech companies, making it an important market for promoting blockchain technology.
- The proposal aims to advertise Polkadot through branded taxis, targeting tech companies, conference attendees, and the general public.

Proposed Solution:
- The proposal suggests a 3-month advertising campaign in Berlin, using 70 branded taxis and headrest plaques with the Polkadot name, logo, and QR code.

Expected Outcomes:
- The expected outcome is to raise awareness of Polkadot and its benefits among the target audience in Berlin.
- The proposal requests 11,250 DOT at a price of $6.24 to cover the costs of the campaign, graphic design, agency fees, maintenance, and incidentals.

#621 POLKADOT IRL CAMPAIGN #2 - BERLIN TAXIS