### TL;DR

**This proposal aims to kickstart two key initiatives for the Polkadot LATAM community: first, adopting the Editorial Board model for decentralized management of the Polkadot in Spanish X account; second, creating marketing strategies tailored for the LATAM region. Both initiatives will coordinate closely with global teams to maintain alignment with Polkadot’s overall market strategy. Total requested amount 35713 DOT
**

### Executive Summary

The current Decentralization of social media that is being developed within the Polkadot ecosystem does not include a plan of action for the Spanish community, therefore we would like to apply the SOCIAL MEDIA EDITORIAL BOARD presented by Evan Thomas https://forum.polkadot.network/t/decentralized-social-media/5192 for the decentralization of Polkadot account in Spanish.

The same issue that is happening when it comes to social media, happens in terms of Marketing in Spanish, that’s we would also serve as the vital link between LATAM marketing initiatives and the global strategy. We will work to ensure that there is a seamless integration of efforts, maintaining a consistent and coherent brand message across all platforms and regions. This will involve either acting as a bridge, facilitating communication and alignment between different marketing teams, or by proactively developing and proposing our own initiatives to the Board, and ecosystem actors to later execute.

### Who’s JC (proposer and auxiliary)?

JC, is a Web3 Marketer with over four years of dedicated experience in social media marketing and a specialized focus on the blockchain and cryptocurrency sectors.
One of JC's most notable achievements within the Polkadot ecosystem was her leadership of the PolkaPals cross-marketing initiative. This effort united 17 teams from within the ecosystem, engaging over 6,000 participants in more than 35k activities designed to foster community spirit and drive engagement. More information on this initiative can be found [here](https://www.linkedin.com/feed/update/urn:li:activity:7117487031944957952/). 

### How does Polkadot Conecta fit in the ecosystem?

Improve Engagement: Polkadot’s social media faces low engagement, indicating content-strategy misalignment with audience interests. Polkadot Conecta will introduce a dynamic, data-driven content approach to boost interaction.

Alignment with the Ecosystem: Despite many initiatives, a communication gap hides them from view, especially bounty-funded projects. We aim to align communications for greater initiative visibility and participation.

Utilizing Community Content: Much community content goes unnoticed, missing engagement opportunities. Polkadot Conecta will implement methods to feature community content, nurturing a more dynamic ecosystem.

Cross-Marketing Initiatives and marketing initiatives: The ecosystem lacks a systematic cross-promotion strategy. We plan to create cross-marketing partnerships, maximizing the combined strengths and reach within the ecosystem.

Improve Visibility of Team Efforts: The visibility of team work within Polkadot is often limited by language barriers, particularly in non-English regions. Polkadot Conecta aims to overcome this with bilingual content and communication strategies, showcasing team achievements and ensuring no work is overlooked due to language constraints.

Read the full proposal [here ](https://docs.google.com/document/d/1fR2HTJs6jv0mrIP6yjGq1Jm3jXODoz-JrpEQcDpJN-s/edit?usp=sharing)


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Promote Polkadot during gaming live streams.

amount

beneficiary

- **Problem Statement & Audience:** Lack of decentralized management for Polkadot's Spanish social media and marketing strategies, targeting the LATAM community.
- **Significance:** Addressing low engagement, communication gaps, underutilized community content, and limited visibility of team efforts within the Polkadot ecosystem.
- **Proposed Solution:** Implementing the Editorial Board model for decentralized management and creating tailored marketing strategies for the LATAM region.
- **Expected Outcomes:** Improved engagement, alignment with the ecosystem, utilization of community content, systematic cross-marketing partnerships, and enhanced visibility of team efforts. Total requested amount: 35713 DOT.

#768 Polkadot in Spanish X account and Marketing Decentralization

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