[The Kusamarian](<https://docs.google.com/document/d/1rbrq2k22bMdoHsgrsHYpzk1UVyVO7Q0XZxLt62KNhpQ/edit?usp=sharing>) is a DOT-focused media brand.

It serves & maintains Public Forums for Polkadot Builders, Nominators, Governors, Holders & the curious.

We thank holders for their support building **The Kus** in the bear!

These proposed 74,533 DOT - 69% the costs of production & native promotion @ $8.64/DOT (7dEMA) - aim to sustain Kus coverage of the ecosystem **until at least April 30, 2025** leveraging smart treasury management and efforts to deliver [Kus Validation](<http://thekus.xyz>) into the active set.

3,333 DOT of the full sum covers 100% of Simon Hipkins’ post production for 16 behind-the-scenes extended interviews outside the scope of [Behind the Code II](<https://polkadot.subsquare.io/referenda/415>) (*[Behind the Code: Web3 Thinkers/Builders](<https://docs.google.com/document/d/1-aqEudHhKUNHBo1dvFJZasRue1053fPm61SzbRP4UlU/edit?usp=sharing>)*) to be broadcast by **The Kus** in support of the main episodes beginning May 5th, utilizing Kus resources to broadcast, clip & promote.

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**Current Kus coverage includes:**

- 5 News shows - [SER](<https://www.youtube.com/playlist?list=PLtyd7v_I7PGlMekTepCvnf8WMKVR1nhLZ>) \- Monday to Friday
- 1 in-person Podcast - [Space Monkeys](<https://www.youtube.com/playlist?list=PLtyd7v_I7PGkq7KUe3ep3lFLgKG97Z2AO>) \- Sunday<br>

 \- [Running list of guests](<https://docs.google.com/spreadsheets/d/1hScEduHI3e55LJ-wrE-WS7HOm4te16Wejf9yEM6m7gA/edit#gid=0>) this funding period.
- 2 Governance Livestreams - [AAG](<https://www.youtube.com/playlist?list=PLtyd7v_I7PGkXbJmKojrZ1KXwspR1JkpV>) \- Monday & Thursday
- 1 Fellowship Livestream - [OpenDev](<https://www.youtube.com/playlist?list=PLtyd7v_I7PGlDJCCCLGLjJ0yv33JAEE_->) \- 3rd Tuesday of every month



*These pieces are further chopped & distributed as [20+ vertical clips](<https://www.youtube.com/playlist?list=PLtyd7v_I7PGk6mctNSFn8y70WWzLdOzHr>) per week*

The Kus also provides or enables special coverage (often) outside deliverables uniquely valuable to DOT holders under the same funding.

- [Gav’s 2023 Interview](<https://youtu.be/RvbsSq1a_8g>) about OpenGov & [Portuguese Translation](<https://www.youtube.com/watch?v=14ZlsFXi2do>) by Verbo DotSama
- Decentralized Futures Candidate Interviews - [Distractive](<https://youtu.be/04sFT6Shbas>), [Transistor](<https://youtu.be/c1ZEmb1n4uc>), [Poke](<https://youtu.be/qXyNGm6v5u8>)
- Hong Kong PBA 2024 coverage including: Student pitches [1](<https://x.com/TheKusamarian/status/1753734669592310007?s=20>), [2](<https://x.com/TheKusamarian/status/1753796004044783795?s=20>), [3](<https://x.com/TheKusamarian/status/1753812707222966645?s=20>), [4](<https://x.com/TheKusamarian/status/1753833509452435703?s=20>), [5](<https://x.com/TheKusamarian/status/1753849002955546814?s=20>), [6](<https://x.com/TheKusamarian/status/1753866045134090484?s=20>), [7](<https://x.com/TheKusamarian/status/1753881204909113845?s=20>), [8](<https://x.com/TheKusamarian/status/1753896994567836074?s=20>), [9](<https://x.com/TheKusamarian/status/1753912163737956626?s=20>), [10](<https://x.com/TheKusamarian/status/1753927619496554520?s=20>), [11](<https://x.com/TheKusamarian/status/1753943188820156562?s=20>); Interview with [PBA CEO](<https://twitter.com/TheKusamarian/status/1754190543389675788>); [JAM first impressions](<https://twitter.com/TheKusamarian/status/1753070772669563259>) with Shawn Tabrizi; & [PBA Promo](<https://twitter.com/TheKusamarian/status/1756423707935854909>)
- The Monthly [OpenDev Platform](<https://www.youtube.com/playlist?list=PLtyd7v_I7PGlDJCCCLGLjJ0yv33JAEE_->) was created at the request of the Fellowship
- Sub0 in Bangkok Coverage ([1](<https://x.com/TheKusamarian/status/1767566218104377527>), [2](<https://twitter.com/TheKusamarian/status/1768290994808594474>)) including [Summit](<https://x.com/TheKusamarian/status/1767203884030656746>)
- Conor Daly Indy500 [Asset Loss Aversion](<https://twitter.com/TheKusamarian/status/1772720632196993543>) campaign to raise $1.3M + [Car Reveal](<https://twitter.com/TheKusamarian/status/1777726103114629315>)
- Polkadot Account Videos ([1](<https://twitter.com/Polkadot/status/1767530926127345749/>), [2](<https://twitter.com/Polkadot/status/1772296169126866979>), [3](<https://twitter.com/Polkadot/status/1776310486708961563/>))
- Polkadot Account Remixes ([1](<https://twitter.com/Polkadot/status/1768267836756029606/>), [2](<https://twitter.com/Polkadot/status/1771156477081690376>))
- in-depth interview for [potential $8M Inter Miami treasury deal](https://youtu.be/jquc-oTNp90) 
- Polkadot Pulse Treasury funded event [emergency MC](https://twitter.com/PolkadotNowInd/status/1780928221296709909).
- Upcoming: Behind the Code II: Web3 Thinkers/Builders broadcasting
- Upcoming: Live Indy500 Coverage
- Upcoming: Consensus 2024 Coverage
- Upcoming: Hosting Decoded Main Stage



The cost of this production is $17,145 per week covering the labour of 2 full time, 1 double time, & 8 part time contributors, admin, promotions, growth initiatives, airfare & travel expenses.

See typical Budget Breakdowns for [SER](<https://docs.google.com/spreadsheets/d/1ZUc1hX20MiG_IzUuMIGCexhXRW7jd3CcZh3wWPKOMeY/edit#gid=1124736867>), [Space Monkeys](<https://docs.google.com/spreadsheets/d/1ZUc1hX20MiG_IzUuMIGCexhXRW7jd3CcZh3wWPKOMeY/edit#gid=227904561>), [AAG](<https://docs.google.com/spreadsheets/d/1ZUc1hX20MiG_IzUuMIGCexhXRW7jd3CcZh3wWPKOMeY/edit#gid=2033494418>), [OpenDev](<https://docs.google.com/spreadsheets/d/1ZUc1hX20MiG_IzUuMIGCexhXRW7jd3CcZh3wWPKOMeY/edit#gid=1593012171>).

The value of DOT at Spend Request covers $11,830 per week for Kus services until April 30, 2025.

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**Promotion Efforts**

While our primary mission remains the maintenance of public and open forums with essential & complete coverage of the Polkadot ecosystem for tokenholders, we’ve found great success using platform-native promotion programs to reach new audiences.

Recently on 𝕏 for $2,420 per week:

- 5,562,237 impressions - $0.00043/impression
- 81,456 engagements - $0.03/engagement & 1.46% engagement rate
- 1,161,136 video views - $0.0021/view
- 4,850 hours of watchtime - $0.50/hour



*An additional $580 per week covers fees & access for our partnership with [Addressable.io](<http://Addressable.io>).*

Recently on YouTube for $1,400 per week:

- 190,450 video views - $0.0073/view
- 6,599 hours of watchtime - $0.21/hour



*An additional $312.50 per week covers fees for our partnership with [Nine73 Design](<https://www.nine73.com/>).*

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**Organic Reach**

Recent weeks on 𝕏 are showing an average of:

- 213,134 organic impressions/week
- 25,898 organic engagements/week & 12.15% engagement rate
- 34,588 video views
- 270 hours of watchtime



Recent weeks on YouTube are showing an average of:

- 17,675 video views/week
- 300 hours of watchtime/week



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**Audit Us!**

We strive to set high standards of transparency & accounting. Your help auditing our efforts can only improve our work. Please reach out to [hey@thekusamarian.com](<hey@thekusamarian.com>) with any questions.

- [Digital Assets](<https://www.notion.so/Content-Report-40b59b62222c46a6ac738359b8704b05?pvs=4>) from Every Episode!
- Raw Audience Data (since Ref. 85) - [YouTube](<https://docs.google.com/spreadsheets/d/1kWP_lDENeFQHM5Yo3fksJ77wnvYXr43GbwhwcvcQZeg/edit?usp=sharing>) \- [𝕏](<https://docs.google.com/spreadsheets/d/1a3aSzG56nsRRiCNbXbtWoWjf60c8zaWTXn_QHjcMiCg/edit?usp=sharing>)
- [Balance Sheets](<https://docs.google.com/spreadsheets/d/1PJq7Ji83Imn4oCgX2HQwM0bl9-F8oIJcu1GmZCNo0mc/edit#gid=455286747>)
- [All Invoices](<https://drive.google.com/drive/folders/1InVpufZFcaEt7tE012mcvkdjV5v0IDv9>)
- [All Treasury Movements](<https://www.notion.so/Production-Funds-de4afb47625d48a9b4a5f0e74d074dff?pvs=4>)



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**Out/Ongoing Refs:**

[Ref 298](<https://docs.google.com/document/d/1bzrYv4BJFA2GsXbP3nOMS4oRZlwO8X3yHoq1PRA4rPU/edit?usp=sharing>) <br>

[Ref. 85](<https://docs.google.com/document/d/1VrPo_is9-HNT19-PcgKV5TgRiPwWuGsA_OnQvJTrpzo/edit?usp=sharing>)

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**YOUR FEEDBACK**

We appreciate feedback below. Response to accounts with a history of voting will be prioritized.

Please frame feedback as a question or an expectation for any of the proposed spends detailed above (It would be worth it if…).

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**Public Discourse**

Jay read through the proposal and took panel questions on [AAG #122](<https://www.youtube.com/live/KlHH7Dskrg4?feature=shared&t=5630>).



Thank you! <br>

**The Kus**

- **Problem Statement:** Securing funding of 74,533 DOT to sustain The Kus media coverage until April 30, 2025.
- **Significance:** Ensuring continued comprehensive coverage of the Polkadot ecosystem for tokenholders.
- **Proposed Solution:** Utilizing the allocated funds to cover production costs, post-production, and promotion efforts for various media content.
- **Expected Outcomes:** Enhanced transparency through audits, increased audience engagement, and sustained coverage of upcoming events like Live Indy500 and Consensus 2024.

#779 52 Weeks of Kus Coverage ❤️🤖