<img src="https://i.ibb.co/WGwtkFD/image.png" alt="image.png" />
Overview - the offer in short
<a href="https://vimeo.com/938606230/07b6caa473?share=copy">VIDEO: THIS IS HEROIC</a>
We are excited to present a team sponsorship of HEROIC, one of the leading esports organizations globally. Be a part of HEROIC&rsquo;s top performing esports teams and unique humoristic tone of voice in viral gaming marketing.
Funds requested: $1,337,000 (in a USD-DOT equivalent, 7-day average) for 1 year exclusive partnership with opportunity to extend.
&nbsp;
<a href="https://drive.google.com/file/d/1aLsss2sxMqbUEHeGZaKZOZnWllfaqbuW/view?usp=drive_link">FULL PROPOSAL IN PDF</a>
&nbsp;
What HEROIC brings
<ul>
<li>Top 10 Counter-Strike team playing at the biggest tournaments globally, including Majors, IEM Katowice, IEM Cologne and BLAST tournament series</li>
<li>#1 Fortnite player in Europe in ThomasHD, who is qualified for Fortnite World Cup, expected invite to Esports World Cup and contender to Fortnite Global Champion Series 2024</li>
<li>Best South American team in DOTA2, contending for participation at The International 2024</li>
<li>Newly added MENA-based roster in PUBG Mobile contending for participation at Esports World Cup </li>
<li>4.4M+ HEROIC fans across official social media channels of teams, players and influencers</li>
<li>One of the most engaged fanbases of all Counter-Strike teams and live viewership in the millions</li>
<li>World-class marketing and content production team, creating gaming entertainment for endemic and non-endemic gaming brands (i.e. Samsung, BenQ Zowie, Porsche, Red Bull and Joma)</li>
<li>Access to event presence and fan activations at the largest esports tournaments in the world</li>
<li>Access to network and industry expertise to explore Polkadot business dvelopment opportunities</li>
</ul>
&nbsp;

What Polkadot gets
<a href="https://vimeo.com/938660967/d5090c2575">VIDEO: Polkadot x HEROIC teaser</a>

Key deliverables:
<ul>
<li>Primary blockchain sponsor of one of the most visible organization in esports </li>
<li>Exclusive commercial licensing against competitors in category</li>
<li>Full integration of Polkadot in HEROIC&rsquo;s physical and digital marketing assets, including:
<ul>
<li>Jersey (right collarbone and left sleeve) and Polkadot merchandise designs</li>
<li>Website and social media (i.e. match posts, giveaways)</li>
<li>Stream overlay in HEROIC twitch-streams</li>
</ul>
</li>

<img src="https://i.ibb.co/n02TC8h/image.png" alt="image.png" />

<li>Content production:<ul>
<li>1x Launch video of partnership (example: <a href="https://twitter.com/heroicgg/status/1769352586849595570">Joma</a>)</li>
<li>4x Commercial marketing campaigns to raise brand awareness during big tournaments</li>
</ul>
</li>
<li>Polkadot name integration for HEROIC&rsquo;s star player inside DOTA2 at all eligible tournaments (ex: &ldquo;HEROIC.KJ.polkadot&rdquo;)</li>
<img src="https://i.ibb.co/8bQnfN9/image.png" alt="image.png" />
<li> A Counter-Strike / DOTA2 / Fortnite fan tournament with a specific purpose (i.e. wallet sign-ups, follow a channel, product testing)</li>
<li> HEROIC X Polkadot physical fan activation at a selected tournament (i.e &ldquo;Beat the Pro&rdquo; or &ldquo;1v1/ 2v2 tournament&rdquo;)</li>
<li>Polkadot Community vote selected topics i.e.: 
<ul>
<li>New dedicated esports team initative playing in Polkadot-themed jersey</li>
<li>Game title for Polkadot x Heroic online fan tournament</li>
<li>Tournament for a selection of discounted tickets where HEROIC plays</li>
<li>Polkadot x HEROIC essential items designs</li>
<li>Polkadot community esports team reward (i.e coaching session, signed items)</li>
<li>Other community ideas</li>
</ul>
</li>
<li>Special offers on HEROIC&rsquo;s merchandise for Polkadot community members</li>
<li>A selected amount of Official HEROIC Jerseys for giveaways</li>
<li>Staff presence from HEROIC at relevant industry and community events (i.e. Polkadot decoded)</li>
<li>Polkadot Marketing Council with selected community members as SMEs to solidify messaging and adjustments in content</li>
<li>Monthly reporting on marketing activities to track and improve selected KPIs</li>
<li>A dedicated Buiness Development working group including HEROIC&rsquo;s business development team and Polkadot community members to identify and evaluate top projects for an extended partnership opportunity.</li>
</ul>

&nbsp;
<a href="https://drive.google.com/file/d/14DKyNsSq9h9Pov97-8SS9wv4df96njXG/view?usp=drive_link">FULL TERM SHEET IN PDF</a>

- **Problem Statement:** Securing a team sponsorship for HEROIC, a prominent esports organization, through a $1,337,000 funding request for a 1-year exclusive partnership.
- **Significance:** Enhancing brand visibility and engagement by associating with HEROIC's top esports teams and extensive fanbase, offering unique marketing opportunities.
- **Proposed Solution:** Partnering with HEROIC to integrate Polkadot into various marketing assets, including merchandise designs, social media, and event activations.
- **Expected Outcomes:** Increased brand exposure through exclusive commercial licensing, content production, fan tournaments, and community engagement, fostering business development opportunities within the esports industry.

#827 HEROIC x Polkadot sponsorship