[The Kusamarian](<https://docs.google.com/document/d/1rbrq2k22bMdoHsgrsHYpzk1UVyVO7Q0XZxLt62KNhpQ/edit?usp=sharing>) is a DOT-focused media brand.

It serves & maintains Public Forums for Polkadot Builders, Nominators, Governors, Holders & the curious.

We thank holders for their support building **The Kus** in the bear!

These proposed 74,533 DOT - 69% the costs of production & native promotion @ $8.64/DOT (7dEMA) - aim to sustain Kus coverage of the ecosystem **until at least April 30, 2025** leveraging smart treasury management and efforts to deliver [Kus Validation](<http://thekus.xyz>) into the active set.

3,333 DOT of the full sum covers 100% of Simon Hipkins’ post production for 16 behind-the-scenes extended interviews outside the scope of [Behind the Code II](<https://polkadot.subsquare.io/referenda/415>) (*[Behind the Code: Web3 Thinkers/Builders](<https://docs.google.com/document/d/1-aqEudHhKUNHBo1dvFJZasRue1053fPm61SzbRP4UlU/edit?usp=sharing>)*) to be broadcast by **The Kus** in support of the main episodes beginning May 5th, utilizing Kus resources to broadcast, clip & promote.

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**Current Kus coverage includes:**

- 5 News shows - [SER](<https://www.youtube.com/playlist?list=PLtyd7v_I7PGlMekTepCvnf8WMKVR1nhLZ>) \- Monday to Friday
- 1 in-person Podcast - [Space Monkeys](<https://www.youtube.com/playlist?list=PLtyd7v_I7PGkq7KUe3ep3lFLgKG97Z2AO>) \- Sunday<br>

 \- [Running list of guests](<https://docs.google.com/spreadsheets/d/1hScEduHI3e55LJ-wrE-WS7HOm4te16Wejf9yEM6m7gA/edit#gid=0>) this funding period.
- 2 Governance Livestreams - [AAG](<https://www.youtube.com/playlist?list=PLtyd7v_I7PGkXbJmKojrZ1KXwspR1JkpV>) \- Monday & Thursday
- 1 Fellowship Livestream - [OpenDev](<https://www.youtube.com/playlist?list=PLtyd7v_I7PGlDJCCCLGLjJ0yv33JAEE_->) \- 3rd Tuesday of every month



*These pieces are further chopped & distributed as [20+ vertical clips](<https://www.youtube.com/playlist?list=PLtyd7v_I7PGk6mctNSFn8y70WWzLdOzHr>) per week*

The Kus also provides or enables special coverage (often) outside deliverables uniquely valuable to DOT holders under the same funding.

- [Gav’s 2023 Interview](<https://youtu.be/RvbsSq1a_8g>) about OpenGov & [Portuguese Translation](<https://www.youtube.com/watch?v=14ZlsFXi2do>) by Verbo DotSama
- Decentralized Futures Candidate Interviews - [Distractive](<https://youtu.be/04sFT6Shbas>), [Transistor](<https://youtu.be/c1ZEmb1n4uc>), [Poke](<https://youtu.be/qXyNGm6v5u8>)
- Hong Kong PBA 2024 coverage including: Student pitches [1](<https://x.com/TheKusamarian/status/1753734669592310007?s=20>), [2](<https://x.com/TheKusamarian/status/1753796004044783795?s=20>), [3](<https://x.com/TheKusamarian/status/1753812707222966645?s=20>), [4](<https://x.com/TheKusamarian/status/1753833509452435703?s=20>), [5](<https://x.com/TheKusamarian/status/1753849002955546814?s=20>), [6](<https://x.com/TheKusamarian/status/1753866045134090484?s=20>), [7](<https://x.com/TheKusamarian/status/1753881204909113845?s=20>), [8](<https://x.com/TheKusamarian/status/1753896994567836074?s=20>), [9](<https://x.com/TheKusamarian/status/1753912163737956626?s=20>), [10](<https://x.com/TheKusamarian/status/1753927619496554520?s=20>), [11](<https://x.com/TheKusamarian/status/1753943188820156562?s=20>); Interview with [PBA CEO](<https://twitter.com/TheKusamarian/status/1754190543389675788>); [JAM first impressions](<https://twitter.com/TheKusamarian/status/1753070772669563259>) with Shawn Tabrizi; & [PBA Promo](<https://twitter.com/TheKusamarian/status/1756423707935854909>)
- The Monthly [OpenDev Platform](<https://www.youtube.com/playlist?list=PLtyd7v_I7PGlDJCCCLGLjJ0yv33JAEE_->) was created at the request of the Fellowship
- Sub0 in Bangkok Coverage ([1](<https://x.com/TheKusamarian/status/1767566218104377527>), [2](<https://twitter.com/TheKusamarian/status/1768290994808594474>)) including [Summit](<https://x.com/TheKusamarian/status/1767203884030656746>)
- Conor Daly Indy500 [Asset Loss Aversion](<https://twitter.com/TheKusamarian/status/1772720632196993543>) campaign to raise $1.3M + [Car Reveal](<https://twitter.com/TheKusamarian/status/1777726103114629315>)
- Polkadot Account Videos ([1](<https://twitter.com/Polkadot/status/1767530926127345749/>), [2](<https://twitter.com/Polkadot/status/1772296169126866979>), [3](<https://twitter.com/Polkadot/status/1776310486708961563/>))
- Polkadot Account Remixes ([1](<https://twitter.com/Polkadot/status/1768267836756029606/>), [2](<https://twitter.com/Polkadot/status/1771156477081690376>))
- in-depth interview for [potential $8M Inter Miami treasury deal](https://youtu.be/jquc-oTNp90) 
- Polkadot Pulse Treasury funded event [emergency MC](https://twitter.com/PolkadotNowInd/status/1780928221296709909).
- Upcoming: Behind the Code II: Web3 Thinkers/Builders broadcasting
- Upcoming: Live Indy500 Coverage
- Upcoming: Consensus 2024 Coverage
- Upcoming: Hosting Decoded Main Stage



The cost of this production is $17,145 per week covering the labour of 2 full time, 1 double time, & 8 part time contributors, admin, promotions, growth initiatives, airfare & travel expenses.

See typical Budget Breakdowns for [SER](<https://docs.google.com/spreadsheets/d/1ZUc1hX20MiG_IzUuMIGCexhXRW7jd3CcZh3wWPKOMeY/edit#gid=1124736867>), [Space Monkeys](<https://docs.google.com/spreadsheets/d/1ZUc1hX20MiG_IzUuMIGCexhXRW7jd3CcZh3wWPKOMeY/edit#gid=227904561>), [AAG](<https://docs.google.com/spreadsheets/d/1ZUc1hX20MiG_IzUuMIGCexhXRW7jd3CcZh3wWPKOMeY/edit#gid=2033494418>), [OpenDev](<https://docs.google.com/spreadsheets/d/1ZUc1hX20MiG_IzUuMIGCexhXRW7jd3CcZh3wWPKOMeY/edit#gid=1593012171>).

The value of DOT at Spend Request covers $11,830 per week for Kus services until April 30, 2025.

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**Promotion Efforts**

While our primary mission remains the maintenance of public and open forums with essential & complete coverage of the Polkadot ecosystem for tokenholders, we’ve found great success using platform-native promotion programs to reach new audiences.

Recently on 𝕏 for $2,420 per week:

- 5,562,237 impressions - $0.00043/impression
- 81,456 engagements - $0.03/engagement & 1.46% engagement rate
- 1,161,136 video views - $0.0021/view
- 4,850 hours of watchtime - $0.50/hour



*An additional $580 per week covers fees & access for our partnership with [Addressable.io](<http://Addressable.io>).*

Recently on YouTube for $1,400 per week:

- 190,450 video views - $0.0073/view
- 6,599 hours of watchtime - $0.21/hour



*An additional $312.50 per week covers fees for our partnership with [Nine73 Design](<https://www.nine73.com/>).*

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**Organic Reach**

Recent weeks on 𝕏 are showing an average of:

- 213,134 organic impressions/week
- 25,898 organic engagements/week & 12.15% engagement rate
- 34,588 video views
- 270 hours of watchtime



Recent weeks on YouTube are showing an average of:

- 17,675 video views/week
- 300 hours of watchtime/week



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**Audit Us!**

We strive to set high standards of transparency & accounting. Your help auditing our efforts can only improve our work. Please reach out to [hey@thekusamarian.com](<hey@thekusamarian.com>) with any questions.

- [Digital Assets](<https://www.notion.so/Content-Report-40b59b62222c46a6ac738359b8704b05?pvs=4>) from Every Episode!
- Raw Audience Data (since Ref. 85) - [YouTube](<https://docs.google.com/spreadsheets/d/1kWP_lDENeFQHM5Yo3fksJ77wnvYXr43GbwhwcvcQZeg/edit?usp=sharing>) \- [𝕏](<https://docs.google.com/spreadsheets/d/1a3aSzG56nsRRiCNbXbtWoWjf60c8zaWTXn_QHjcMiCg/edit?usp=sharing>)
- [Balance Sheets](<https://docs.google.com/spreadsheets/d/1PJq7Ji83Imn4oCgX2HQwM0bl9-F8oIJcu1GmZCNo0mc/edit#gid=455286747>)
- [All Invoices](<https://drive.google.com/drive/folders/1InVpufZFcaEt7tE012mcvkdjV5v0IDv9>)
- [All Treasury Movements](<https://www.notion.so/Production-Funds-de4afb47625d48a9b4a5f0e74d074dff?pvs=4>)



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**Out/Ongoing Refs:**

[Ref 298](<https://docs.google.com/document/d/1bzrYv4BJFA2GsXbP3nOMS4oRZlwO8X3yHoq1PRA4rPU/edit?usp=sharing>) <br>

[Ref. 85](<https://docs.google.com/document/d/1VrPo_is9-HNT19-PcgKV5TgRiPwWuGsA_OnQvJTrpzo/edit?usp=sharing>)

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**YOUR FEEDBACK**

We appreciate feedback below. Response to accounts with a history of voting will be prioritized.

Please frame feedback as a question or an expectation for any of the proposed spends detailed above (It would be worth it if…).

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**Public Discourse**

Jay read through the proposal and took panel questions on [AAG #122](<https://www.youtube.com/live/KlHH7Dskrg4?feature=shared&t=5630>).



Thank you! <br>

**The Kus**

The Kusamarian, a DOT-focused media brand, proposes to continue its extensive coverage of the Polkadot ecosystem through various media outputs. This initiative includes weekly news shows, podcasts, governance livestreams, and special event coverage, all designed to engage and inform Polkadot builders, nominators, governors, holders, and the curious.

amount

beneficiary

- **Problem Statement:** Securing funding of 74,533 DOT to sustain The Kus media coverage until April 30, 2025.
- **Significance:** Ensuring continued comprehensive coverage of the Polkadot ecosystem for tokenholders.
- **Proposed Solution:** Utilizing the allocated funds to cover production costs, post-production, and promotion efforts for various media content.
- **Expected Outcomes:** Enhanced transparency through audits, increased audience engagement, and sustained coverage of upcoming events like Live Indy500 and Consensus 2024.

#668 52 Weeks of Kus Coverage ❤️🤖

No Active Proposals